Forest Green Rovers are the first football team in the world that have gone exclusively vegan. Having already dropped meat from its menu in 2011, Forest Green is now doing away with fish and milk products to provide a totally vegan matchday experience for fans. “We stopped serving meat to our players, fans and staff about four seasons ago,” the club’s owner, Dale Vince, a local businessman who made his fortune in green energy, told Rovers’ website.
“We’ve been on a mission since then to introduce our fans to this new world. When you drop the ‘meat and two veg’ approach, a whole new world of food options opens up. “The gap between vegetarian and vegan food is actually quite small, it’s a step rather than a leap to take. A lot of our food has been vegan for some time now, and this season we’ve taken the last small step.”
Dale Vince’s company, Ecotricity, based in Stroud in the west of England, is reportedly worth around $154 million and has helped transformed the local area. In 2012, Forest Green achieved the Eco-Management and Audit Scheme (EMAS) gold standard for environmental performance. The club boasts an organic field, collects water under the pitch to use for irrigation purposes and became the first football club in the UK to go meat-free.
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