The Mirror newspaper reports that the dairy industry is taking a beating, and lays the blame with teenagers.
Dairy UK chairman David Dobbin said farmers were facing a big drop in demand for milk as Mintel figures revealed 93% of over 55s in Britain drink milk compared with 81% of 16 to 34-year-olds.
And a Kantar Worldpanel study found the over 65’s drink milk 875 times a year compared with five to 24-year-old’s who have a glass just 275 times a year.
Since June 2013, more than 1,000 dairy farms have closed in England and Wales as a milk lakes sent prices plummeting.
A Dairy UK spokesperson said the industry was facing “serious issues from anti-dairy groups or plant-based food companies.”