Melanie Joy is an American social psychologist and vegan activist, primarily notable for promulgating the term carnism. She is a professor of psychology and sociology at the University of Massachusetts Boston, as well as the president of Beyond Carnism, also known as Carnism Awareness & Action Network (CAAN), a non-profit advocacy group which she founded in 2010. She has published two books, Strategic Action for Animals and Why We Love Dogs, Eat Pigs, and Wear Cows.
This ‘Gelatine’ video tells the reversed story of how gelatine candy is actually produced. Starting from wrapped candy, going all the way back to the living pig. Just by showing a series of reversed images it reveals a detailed and truthful story on daily foods and its origin.
What is the reason of eating animals, despite what the animal agriculture implies? Melanie Joy, a social psychologist of international renown, explains what is Carnism.
