The new vegan advert says that eating meat thousands of years ago may have been a necessity, but there is no excuse in 2018.
Butchering and eating other living beings is so uncivilised and so yesterday – or rather, so Stone Age. That’s the message in PETA Germany’s humorous new video ad, which challenges people to bring their diets into the 21st century.
The Stone Age is over, and we live in a new age. Numerous maladies are linked to meat consumption – such as heart disease, strokes, and diabetes – and a growing body of evidence indicates that plant foods are the healthiest choices for humans. After all, our closest living relatives, great apes, eat mostly vegan foods. What’s more, hominids – including gorillas, chimpanzees, orang-utans, and humans – have short, blunt canine teeth and flat molars, which are more suited to grinding plants than tearing flesh. Humans’ long intestinal tract is more similar to that of a herbivore, like an elephant or a lemur, than to the short digestive tracts of true carnivores, such as lions and tigers, or even omnivores, such as bears and raccoons.
Clean meat is meat that has been grown from the cell up opposed to born and predicted to be available in shops by the end of the year. One of the worlds first labs that create this clean meat is developed in the Netherlands and after 5 or so years of development and over £200,000, it looks like it may be soon available.
According to Josh Tetrick, CEO of clean meat manufacturer JUST, lab-grown meat products such as chicken nuggets and sausages could be available to order “before the end of 2018”. Josh Tetrick predicts that restaurants in the US and Asia will be the first to offer the new products, however there are still regulatory issues that will need to be solved before this can happen. Even PETA has been investing in clean meat technology over the last few years, “We believe it’s the first important step toward realising the dream of one day putting environmentally sound, humanely produced real meat into the hands and mouths of the people who insist on eating animal flesh,” the charity said in a statement.
I think we will stick to plant based alternatives…